In challenging markets, it’s really an excellent time to get your head above the rest and get noticed! You are NOT like every other agent, so why should your video marketing be? Story sells, and you and/or your property have a story. As Red Oak Realty's former Director of Video Marketing, I approach content creation from a collaborative marketing background, working with you to shape your message, built your approach, and coach you and/or clients on camera to give the most relaxed and authentic presentation possible.
Listing Video: Award-Winning Timelapse
Silver Telly Award winner - documenting the movement of light throughout a property in the Berkeley Hills.
Agent Bio: with NPR’s Molly Wood
This smart and savvy bio got LOTS of traction for the agents
Listing Video – 2023 Gold Telly Award Winner
Micha used this "Seller Story" family anecdotes to sell the 'idea' of living in this multi-generational home.
Agent Team Bio: The Lederers
A great example how to fit 5 people into a one minute video effectively.
Listing Video: Award-Winning Berkeley Hills Mediterranean
Leaning into lifestyle and view brought this property an award and nearly double the asking.
Listing Video: Storytelling, Fairy Tale Style
Sometimes creative marketing requires taking disadvantage and turning it into advantage!
Listing Video: Seller Story Nostalgia
Micha and a Hollywood Actor/Director come together to tell the story of this home's creative legacy.
Listing Video: Award-Winning Seller Story
A West Oakland church was renovated and put up for sale. The video won a Silver Telly award for this unique approach to a Listing Video.
Listing Video: Seller Story Drawing Clients to Crockett
Seller Story: Micha drove the marketing and messaging to bring the right clients to Crockett.
Listing Video – Agent Narrated
A classic Spanish exterior with a 'nuevo' interior. Done 'Postcard' style for Spanish style home.
Brokerage: Seller’s Finance Project
This was the launch of "Enhance", a brokerage sponsored funding project for sellers.
Agent Bio: Top Producer Deidre Joyner
Deidre and her team move fast, so being able to pivot is essential.
Listing Video – A Montclair Modern
How to sell an awkward design? Elegance, angles, and leaning into the advantages.
Listing Video: Berkeley’s Infamous ‘Troll House’
Berkeley's Infamous 'Troll House' video went viral and was picked up by 13 media outlets.
Creative Listing Video: Harry Potter Style
When clients want to "outside the box" to gain traction on a property, this is not a problem.
Red Oak Realty Commercial
TELLY AWARD WINNING: Aired at the Metreon Theater in SF. CREDIT: Micha Produced (with crew), Directed, and Edited.
Brokerage Promo: Recruitment
A promotional piece that was boosted to attract new agents.
Agent Bio – Ann Arriola Plant
As a former owner/partner of Marvin Gardens Real Estate, Ann Arroila Plant has been involved with all facets of real estate since 1980.
Brokerage: Top 10 Greenscreen Series
Micha was assigned 10 greenscreen videos by the brokerage. He coached and interviewed agents and conceptualized this series.